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Brand & Lifestyle Photography, Cardiff, South Wales

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hello@alexsedgmond.com

+44 (0) 7989 096 992

Cardiff, United Kingdom

© 2025

Brass Beetle, Cardiff

November 13, 2023

It’s been a while since I’ve had time (made an effort) to sit down and share something with you here.

So, whilst I wait for some images to export and upload I’m gonna wang some images on here for you to goose at.

I shot with Lauren and her team at Brass Beetle again in October.

Whilst the main bulk of the collection was colour images and Gifs, I decided to make some 4x5 black and white images of the boys in the kitchen.

I’ve not worked in black and white for a long time. I really miss it. I’ve also grown a soft spot for this aspect ratio.

For these I tried super hard not to resort to my usual heavy handedness when it came to the shadow/contrast sliders.

Instead, I’ve tried to keep them super flat.

Though I will admit, the heavy handedness came back in force when it came to the grain slider.

In my head, I wanted these images to find their place on a wall in some imaginary pizzeria I thought up.

Hanging proudly in the dining area in burgundy frames that are thick with greasy dust.

Till next time

A x

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