About

I’m Alex Sedgmond, a lifestyle photographer who shares stories using photographs.

My approach is heavily influenced by curiosity and empathy. I am fascinated by people and their endeavours. Same goes for delving deep into their mindset.

Holding a camera has gifted me opportunities to create connections and conversations that will stand the test of time.

I may not always take my self seriously, though the one thing I will always take seriously, is my craft and insatiable urge to share stories.

Nothing’s finished until my internal critic is silenced.