Clients mean so much more to me than a spool of film, a folder full of raws or a paycheck. I like to know their ins and outs, their journey and use their motivations to give my images purpose.
Having an authentic understanding of each other is what allows us to create something meaningful and worthwhile.
I work with people whose values and visions inspire me. In return, I want my photography and style of working to inspire them. My photographs don’t just exist for the sake of it.
They’re there to empower the brands and people I work with, to buck trends, to free people from the constraints of “the norm”, and make it known that they can and should expect more.
I straight up adore true artistry and craftsmanship. Like a well-made pair of shoes that last a lifetime, or a skillfully constructed watch by someone with a sick backstory.
It’s what makes me tick – that feeling of owning something properly special that will grow with you.
That’s the way I approach my photography.
Every project is a passion project because I f*cking love what I do.
And not just the actual photography part – I spend hours researching, planning and getting stoked about a job.
That’s the thing when you choose to work with like-minded people; their vision is your vision and you can’t help but go balls to the wall with it.
Ever driven down a road just to see where it goes? Well thats basically how I work. I’m at my happiest when I’m exploring an idea or feeding my fascination of people. I love that brief pause after asking a question, not knowing what the answer is going to be.
Not knowing the answer to something sets my brain on fire and I LOVE IT!
Rigid structures and rules have always bored the living life out of me, I believe we should be free to play with ideas in order to create something uniquely us.
Small talk and superficial relationships can get in the fuckin’ sea as far as I’m concerned. I wanna get to know people on a deeper level. I wanna laugh, I wanna cry and learn from all of it. I seek to be the catalyst for creativity through bringing the incredible people I trust together so other cool shit can exist.
In a nut shell, I wanna create a
cult community where respect & creativity prevail. Game?
Despite being a business, I will never feed you bullshit. There is nothing I detest more than those who operate with smoke and mirrors.
For me, being brutally honest is key, no matter how uncomfortable it can be. I believe being open about the good, the bad and the damn right ugly is better than a puppy dogs and rainbows facade.
I approach everything with compassion and empathy but stay true to my self, my style and my process.
Emails from snake oil merchants go unanswered.
I may not always take my self seriously, but the one thing I will always take seriously is my craft.
Valuing quality and passion over soulless quantities of work is something I really pride myself in. After spending half of my life in the hospitality industry, excellent service remains incredibly important. A little extra care and thought goes a long way in my eyes. Photographing people who apply skill and excellence to their crafts pushes me to keep improving my standards.
Nothing’s finished until my internal critic is silenced.