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Brand & Lifestyle Photography, Cardiff, South Wales

  • PORTFOLIO
    • Lifestyle
    • Commisioned
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  • INFO
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hello@alexsedgmond.com

+44 (0) 7989 096 992

Cardiff, United Kingdom

© 2025

No News Is Bad News

July 14, 2023

Hey Bud,

How you doing?

Something feel familiar? Yup… I’ve moved back to Squarespace again in order to make my portfolio easier to view.

Just wanted to drop in and say hello. I’m currently in the process of getting all my old blog posts back so you have something to read next time you’re bored. Though in typical me fashion, all the images are scattered across variable hard drives.

Should hopefully be sorted soon.

In the mean time, here’s Olin with his favourite water pistol.

Nice to see you here again.

A x

 
 
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Studio Sessions w/ Pete Walsh

July 01, 2023

Recently caught up with old friend, Pete Walsh.

Nestled in the corner of his loft, Pete leaned over his Mac and clicked play on his latest song. Having heard the demo during lockdown, it was nice to hear it in its latest iteration. Pete’s almost vulnerable vocals piercing through the accompanying sound of guitar and strings, with occasional piano keys hammering through.

He’s back.

Since Forbidden Road, Pete’s moved through multiple stages of his life. His music has remained present but not necessarily dominant. As a result, his latest offering “Lies” offers a something new. A commentary of his experiences and discoveries over the last decade.

To accompany his latest musical endeavours, Pete wanted to update his imagery.

We decided to take influence from both the albums and artists we love. Focusing on portraiture and moments “behind the scenes”. It felt like a good fit. Pete’s approach and sound is reminiscent of the sixties and seventies, so faded grainy imagery felt right.

The goal here was to create images that wouldn’t look out of place on Vinyl covers.

I’m stoked to hear Pete writing again. I’m super stoked at the prospect of having a new collection to listen to in the near future.

Very grateful to be a part of his process in a small way.

Whilst you, peruse the examples below, why not give “Forbidden Road” a listen?!

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Porsche Centre Cardiff - One Step Closer

May 05, 2023

If you’ve known me long enough, you’ll know that I get all gooey eyed around anything Porsche.

Well, truth be told anything well engineered, if it just so happens to have a turbo charged flat six… All the better.

I digress. It’s been a regular day dream of mine to own a 911. More so a classic 964.

Whilst the chances of that daydream coming true are fairly slim, I’ve shifted that daydream to working with anything Porsche related. I’d love to document a restomod build process and turn it into a nicely bound book for the owner. Something chunky with loads of geeky facts about the build included. Something that can be passed down with the car, retaining it’s heritage.

I digress again.

A few days back I was given the opportunity to shoot with Porsche Centre Cardiff for a piece included in a clients marketing mag.

The original plan was to explore welsh beauty spots in an electric Taycan. However, come shoot day the plan fell through and the only car left available was a 911 turbo S.

Such. A. Crying. Shame.

Who am I trying to kid, when hearing this news it took every fibre in my body not to regress to my 8 year old self making “bwaaaarp” noises whilst playing Scalextric with my dad.

So, to round this up. I don’t own the car. It’s not to be included in a book. It’s not a 964.

However, it is my first proper taste of Porsche and I’m extremely grateful to have had the opportunity! Thank you again to Jeff for setting this up and to Tom for letting me “copilot”.

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Exploring Bristol With Jemma Gunning

September 30, 2022

Hey bud!

They say, if you ever wanna experience a place, then follow the locals.

Bristol is one of those places I thought I had sussed out; Stokes Croft for gigs, Park St for thrift shops and the Marina for street food paired with art.

However, courtesy of John at Pressing Matters, I was given an insight to more hidden gems during a private tour with print artist Jemma Gunning.

For Issue 20 John & Jemma wanted to celebrate what Bristol has to offer in terms of inspiration.

Having shot with Jemma in the past, I was itching for another excuse to hang out and watch her create.

Coffee was consumed, falafel was inhaled and 25,000+ were steps taken.

Belter of a day!

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Kaktus Vans Release The DUNE 4x4

August 25, 2022

Remember Kaktus from roughly this time last year?

Big old hefty adventure mobiles designed by the collest two cats I could wish to work for…

Well, they’ve only gone and released another van to their line up.

This time it’s based on a 4x4 platform and has their new panoramic-esque window design through the centre of the roof.

Paul & Mags agreed to meet me on top of Gospel pass a couple of days ago. Despite awful phone coverage and GPS essentially going “no idea”, we met up and got to work.

Will keep it short for today, hope you enjoy the images.

Catch you soon

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